Throughout my career, I’ve often told my teams: “Leadership matters.” But great leadership is rare. Why? Because the strongest leaders live in the tension of dissonant qualities. As Jim Rohn once said: “The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly.”