“Michel Koopman and his firm CxO Coaching have been invaluable partners throughout my transition from President to CEO of ONE Sotheby’s International Realty. Michel has become a trusted sounding board—creating the space for honest reflection, challenging my thinking, and helping me bring greater clarity and focus to consequential decisions. As our organization matured and prepared for its next chapter, CxO Coaching also supported our COO and CSO, strengthening alignment and leadership across our executive team. Their guidance is candid, practical, and grounded in the realities of leading and growing a business. I would highly recommend CxO Coaching to any executive or organization navigating growth, transformation, or a significant leadership transition.”

“After founding and building multiple companies, I finally decided to invest in executive coaching and seek out a trusted outside perspective. What has impressed me most about CxO Coaching is how deeply they work to understand the whole picture — not only the business and the decisions in front of me, but how I think, what drives me and the kind of leader I want to be. Our work together has helped me recognize blind spots, bring clarity to complex decisions and stay centered on what matters most. The experience has been incredibly valuable, which is why we partnered with CxO Coaching to create a bespoke offering specifically for the FoundersCard community.”

“I’ve had the opportunity to work closely with Michel Koopman and the CxO team, and the impact on how I lead and operate has been meaningful. Michel brings a rare combination of executive presence, practical business judgment, and the ability to quickly get to the heart of complex leadership challenges. His coaching is not theoretical — it’s grounded, actionable, and tailored to real-world demands. He has helped me sharpen decision-making, elevate how I engage my team, and stay focused on what truly drives outcomes. I would strongly recommend Michel and CxO to any executive team — across industries — looking to elevate performance, strengthen leadership alignment, and drive results.”

“CxO Coaching and its founder and CEO, Michel Koopman, have been trusted partners to ONE Sotheby’s International Realty during an important period of growth and transformation. They supported us through my transition from CEO to Executive Chair, while helping to strengthen and prepare our leadership team for the company’s next chapter—including our recent acquisition and integration into the Compass family. Their approach is pragmatic, highly personalized, and focused on creating meaningful impact. I would wholeheartedly recommend CxO Coaching/Michel to any organization seeking a trustworthy partner in leadership development, executive transition, and sustainable growth.”

“They do extremely valuable work of unleashing the best strengths out of people and coaching them to improve their areas of opportunity. Few people like my coach know how to do it in a human, truthful and meaningful way. Driving behavioral change is not easy but he and his team lead very effective programs by combining unique business understanding with real human development.”

“Michel has been a great asset in the quest to develop leadership talent here at Burger King. His partnership, mentoring capabilities, and positive approach help leaders develop the soft skills necessary for success in today’s cross functional workplace.”

“My CxO Coach has been great to work with for the last 18 months. More than a coach, he’s now a trusted advisor who I can always rely on to help me see and navigate different perspectives. Our sessions have fluctuated between more and less structured depending on the need of the hour. Grateful to have his expertise as I settle in to my new role.”

“I’ve had the privilege of working with Michel and his team for a couple of years, since joining Tim Hortons as CMO. They’ve coached a few of our team members very successfully and has helped them develop an enhanced level of self-awareness and confidence. This has led to unlocking even greater contribution and subsequent promotion. I’d highly recommend Michel and his CxO/2Swell to organizations looking to strengthen their bench and invest in taking their talent to the next level.”

“Michel has helped us on our journey from consumer-only into the B2B space for the past 2 years and has been a great advisor and coach in this time. He combined a lot of practical and strategic advice on all things B2B with great insights and coaching to level up as an organization and person along the way. I can fully recommend him for any growth stage company leader who’s looking to unlock even more growth - on a business or individual level.”

“Michel and his team have been great partners in helping develop our future leaders at Popeyes. He not only brings a structured, rigor-based approach to executive coaching but also a real-world, practical angle that stems from his own unique background. He has done it all, from being an entrepreneur/founder/CEO to a senior executive at a large growing company. This uniquely positions him to provide effective coaching to our talented and dynamic organization.”

“CxO Coaching delivers a distinctly different executive coaching experience by pairing you with coaches who have held the very C-suite roles you occupy or aspire to achieve. Their first-hand coaching advice is rooted in real-world expertise, not just theory. Every engagement is fully personalized, with the ability to involve specialized coaches in areas like sales strategy, media presence, etc. CxO’s tailored, multi-dimensional approach provides practical, actionable solutions for immediate impact and results.”

“We hired CxO Coaching to pilot a senior executive coaching program in our company. The results were very positive and encouraged us to expand the program to a broader audience. They had a hands-on approach with multiple high-quality interactions with mentees leveraging different coaching styles to drive results. We are excited about the partnership with Michel and his team.”

“I have had the ultimate pleasure and privilege of working with CxO Coaching and specifically with Michel. He has been invaluable during my transition into an SVP role in my company with a remarkable ability to understand my aspirations and professional goals. I wholeheartedly recommend Michel and CxO Coaching to anyone seeking to elevate their leadership skills with clarity and confidence and am beyond grateful for the impact this experience has had on my professional journey and personal goals.”

“I strongly recommend Michel Koopman and CxO Coaching to any executive, especially those with a pragmatic, analytical mindset who are ready to challenge their long-held beliefs and unlock a new level of leadership effectiveness.”

“Working with my coach has allowed me to realize my potential. He has strategically helped me identify my opportunities and how to set goals. He then guided me in making the changes necessary to reach these objectives. After working with him, I feel better prepared to achieve opportunities and grow as a leader.”

“The engagement measurably sharpened my leadership, communication, and decision-making, and it helped catalyze real structural improvements across my team. To any executive or organization considering CxO Coaching: if you’re willing to engage honestly, you’ll get more out of it than you expect. These six months were among the most challenging of my career, and a large part of what I gained came directly from Al’s insight, honesty, and the trust he built. I’d recommend the experience without hesitation.”

“Michel is outstanding. He is very bright, has decades of operational experience and presents difficult concepts in an interesting and easy to understand manner. I highly recommend him.”

“Michel has been a valuable trusted advisor and sparring partner during our rapid growth phase at CloudTask. His guidance has made me a better CEO. He is a mindful senior leader with deep commercial and investment experience. Over the course our relationship we have been each other’s clients, driving success both ways. Michel is a “business athlete,” always focused on results; while he is demanding and expects excellence, he is fair and always puts the team and its members first. It is a pleasure working with Michel and his team and given the opportunity, I recommend others to do so as well.”

“I have had the pleasure and honor of working directly with Michel on both strategic and tactical business initiatives. As an executive and leader, I am constantly looking to grow and develop both myself and our business. Michel has enabled us to clearly align our business goals and processes and make a real impact. In addition, Michel’s character and leadership style has left a resounding impact on me and our business.”

“Michel is working with us to scale our Blinkist for Business offering. He is a true expert in the learning and development space and an outstanding salesperson and coach. He is a sparring partner to me and the team on all levels. He helps us shape the general strategy, find product-market fit, and support our salespeople in their calls. I highly recommend Michel as an advisor & coach to grow yourself and your business. It’s fun working together.”

“Michel has been paramount to my professional development. He has extensive knowledge and clearly an expert at his craft. He’s been amazing to work with. He took the time to get to know me and figure out what’s the best way for me to grow, which is critical because without his help, I am certain I won’t even know where to start. Thank you very much Michel for all your support and guidance!”

“CxO Coaching has been pivotal in helping our family business navigate through challenges and opportunities that J&C Tropicals has been working through for several years now. Michel and his team are ‘expert’ in not only understanding the complexity businesses today face, but in delivering the information and helping decision makers along the way.”

“[CxO Coaching] came into Phunware, got up to speed on our sales talent and go-to-market approach, and quickly helped refine our customer engagement and processes to work more effectively. His experience in enterprise sales was immensely helpful, and he gave us some creative ideas on how to reach decision-makers more effectively, not to mention introducing us to new prospects and partners. I highly recommend him!”

“I have had the privilege of working with Michel and [CxO Coaching] on a few projects over the last decade. Michel is incredibly thoughtful and creative in his approach to consulting and supporting growing companies. His breadth of experience allow him to offer ideas and solutions that are truly game-changing to his clients. I have most enjoyed getting to see how Michel is strategic in bringing in the right partners and vendors to help his clients at whatever stage of growth they are in and how committed he is to seeing those partnerships be a success. If you have the opportunity to work with Michel and [CxO Coaching] in any manner, jump at that chance!”

“My CxO Coach is a superb sales and operations executive who successfully collaborates with the rest of the business to exceed the business’ objectives. Randal is a change agent who brings energy and passion to everything he does. His track record speaks for itself with several successful turnarounds resulting in sustained growth and successful exits. He continues to be a go-to resource for me and my clients.”

“I have observed Michel drive strategy down through the organization to accelerate revenue growth and increase employee engagement. He’s great in front of customers and an empowering coach. I work with many leaders, Michel is a top-tier CEO who successfully integrates passion with profit.”

“I reflect on a 2-year period where I worked on several projects that Michel’s company organized. The partnership we built in concert with one another demonstrated commitment to process AND product and wanting to take care of people and profits…he understands the multitude of factors that create business value for customers and employees alike.”

“It has been a real pleasure to me to work with Michel as a strategic advisor and executive director. He brings his experience, knowledge, network and strong values to the organization to support and leverage the company overall ambition. He’s a mindful business leader, coach and team player, driven by excellence and impact, with the ability to navigate from strategy to operations very easily.”